Yabble and Foodstuffs designed a comprehensive customer feedback programme to drive continuous improvement in business performance from Executive Leadership teams through to store staff.   It brings store owners, operational teams, category managers and marketing teams together to focus on driving the best possible customer experience in their stores.

The research programme gives every customer an opportunity to feedback after their shop.  The results fuel new initiatives in the business including award winning advertising campaigns, new store format designs, cultural change programmes and more.

Running for 5 years and onto its third iteration, the programme has collected more than 380,000 pieces of customer feedback and built a customer community in excess of 80,000 customers, making it one of the most successful, enduring and utilised pieces of research in the Foodstuffs business.

Kathryn Topp, CEO of Yabble describes the win as the culmination of an amazing team effort between Yabble and Foodstuffs.  “I’m exceptionally proud of this work, the innovation, continuous improvement and clarity of insights that have driven sustained success across the Foodstuffs business.”    

*Yabble was formerly known as The Thinking Studio and completed a name change and rebrand in August 2018. This award win was presented under its previous entity, The Thinking Studio.